Messages in advertising

We have been learning about messages given in advertising.  We learnt that there is advertising on television, radio, newspapers, magazines and on posters.  People advertise different things and for different reasons.  Some shops advertise their products to encourage people to visit their shop to buy their things.  Some advertising is to tell us about a future event, and upcoming movie release or simply to tell us that there is a sale on at a shop.

Advertising on television comes between programmes.  The advertisements are called commercials or ads. 

We had a look at an advertisement for 100% Pure New Zealand.  We had to think about what the message was in the advertising.  We noticed that the picture was taken in Paris, France and that there was a huge rugby ball in the foreground. 

We think that the text on the advertising is telling the audience that New Zealand is a beautiful, clean country.  Because the rugby ball is in Paris we think that New Zealand is trying to entice French rugby fans down-under for the 2011 Rugby World Cup.